"Goli: A gummy supplement store that's lost its vitamins."
Weaponize Your Score
Share your roast. Make your competitors nervous.
The Autopsy Report
8 dimensions. 0 mercy. Here's where your store is haemorrhaging revenue.
Conversion Killer
Your product pages are thinner than the gummies you're selling. Zero visible product images, no description, and an add-to-cart button playing hide and seek. Shopify stores with complete product pages see 22% higher conversion rates. You're basically running an invisible store.
Estimated $3,500-$5,200 monthly revenue lost from incomplete product presentations.
Cart Graveyard
Props for having Shop Pay and Apple Pay, but where's Google Pay? You're leaving mobile conversion money on the table. Your cart drawer exists, but it's about as compelling as unsweetened gummy vitamins.
Potential $1,200-$2,000 monthly revenue lost from incomplete payment options.
Social Proof Vacuum
No review app? No trust badges? Your social proof is hanging by a thread of testimonials. You've got customer love letters, but zero systematic trust building. It's like showing up to a sales pitch in pajamas.
Massive $4,000-$6,500 monthly revenue leak from absent trust signals.
Thumb Trap
70% of Shopify traffic is mobile, and your sticky add-to-cart button is MIA. Your design looks decent, but you're making mobile shoppers work harder than they should for some gummy vitamins.
Approximately $2,800-$4,200 monthly lost from subpar mobile experience.
The BS Meter
Your headline 'RENEW NAD+ (NR) IS HERE' sounds like a science textbook sneezed. Where's the emotional hook? Your subheadline about 'cellular energy production' will put people to sleep faster than a melatonin gummy.
Estimated $3,000-$4,500 monthly revenue lost from uninspired copywriting.
Patience Killer
Seven third-party scripts? You're running a digital traffic jam. Each second of load time can drop conversions by 7%. Your site is moving slower than a gummy dissolving in molasses.
Potential $2,500-$3,800 monthly revenue lost from performance issues.
Ghost Town
No visible H1, shallow navigation, no blog. You're basically invisible to search engines. Google's gonna look at your site and say, 'Who dis?'
Up to $5,000 monthly in lost organic traffic potential.
Leaky Bucket
Klaviyo is your lone retention hero. No SMS, no loyalty program, no subscription option. You're treating customer retention like an optional vitamin, not a critical nutrient.
Missing $3,000-$4,500 monthly in potential repeat purchase revenue.
$25,000-$35,000 monthly in missed revenue opportunities
"Your Shopify store is a health supplement that needs its own supplement. You've got potential, but right now you're running a digital storefront that's more placebo than powerhouse. Time for a complete conversion makeover."
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Your CPR Playbook
The exact, specific fixes for your site. Download the PDF or read it below.
⬇ Download Official PDF PlaybookAlso sent to your email.
As a health supplement company, your niche requires all health claims to be scientifically substantiated and FDA compliant. Terms like 'cellular energy production' and supplement benefits must be backed by clinical evidence or use FDA-approved structure/function claim language. Consult legal counsel familiar with dietary supplement regulations before publishing any marketing materials that make health claims or therapeutic benefits.
Fix These This Weekend
Go to Online Store → Themes → Actions → Edit Code. Remove scripts from Visually.io (live.visually-io.com) and Albacross (c.albss.com) from theme.liquid head section. Install TinyIMG app ($9/month) to compress product images. Set up Shopify's native image optimization in Settings → Files. Audit remaining 5 scripts and defer non-critical JavaScript using async attributes.
Go to Online Store → Blog Posts → Create Blog. Add H1 tag to homepage template: edit sections/hero.liquid and wrap main headline in <h1> tags. Create collection page descriptions in Products → Collections → [Collection Name] → Search Engine Listing Preview. Install JSON-LD structured data for Product schema in product.liquid template using Shopify's native structured data markup.
Install Judge.me Reviews app (free plan). Go to Apps → Judge.me → Settings → Install review widgets on product pages and homepage. Add Shopify's native trust badges in Checkout Settings → Order Processing → Additional Scripts. Install McAfee SECURE badge ($99/year) or display existing SSL certificate badge in footer.liquid template.
Replace subheadline 'Formulated with Nicotinamide Riboside to support cellular energy production' with benefit-driven copy. Edit homepage section files to add visible H1 headline. Use PAS formula: Problem (tired mornings), Agitation (synthetic caffeine crashes), Solution (natural energy gummies). Test headlines using Shopify's native A/B testing in Online Store → Themes → Customize.
▾ Show 4 More Fixes
Upload high-resolution product images (minimum 6 per product) via Products → [Product Name] → Media. Write 150-200 word product descriptions focusing on benefits, not ingredients. Add size guide using existing app. Install sticky Add to Cart button: edit product.liquid template and add position: sticky CSS to .product-form class.
Go to Online Store → Themes → Customize → Mobile view. Enable sticky Add to Cart button in theme settings. Test mobile checkout flow and ensure cart drawer opens properly on mobile. Add mobile-specific product image zoom functionality by editing product-media.liquid template with touch event handlers.
Install Smile.io Loyalty app ($49/month) or Yotpo Loyalty (free tier). Set up SMS marketing with Klaviyo SMS ($20/month for 150 contacts). Create subscription options using ReCharge app ($99/month) for auto-delivery of Daily Wellness Trio Bundle and Ashwagandha Gummies. Configure automated email sequences in existing Klaviyo for cart abandonment and post-purchase.
Go to Settings → Payments → Add Google Pay as payment method (free). Edit cart-drawer.liquid template to add urgency copy and cross-sell recommendations. Install Shop Pay Installments messaging on product pages. Add free shipping progress bar to cart using Shopify's native cart attributes and JavaScript progress calculation.
Your Copy, Rewritten to Convert
"[headline not detected on page]"
"Finally, Gummy Vitamins That Actually Taste Like Candy (But Work Like Medicine)"
| Section | ✗ Current | ✓ Rewritten |
|---|---|---|
| hero headline | [headline not detected on page] | Finally, Gummies That Actually Taste Good (And Work) |
| hero subheadline | Formulated with Nicotinamide Riboside to support cellular energy production. | Join [INSERT YOUR CUSTOMER COUNT] people who've made healthy habits deliciously simple with our science-backed gummy supplements. |
| product description - Apple Cider Vinegar Gummies | [not detected on page] | Get all the [potential benefits your research supports] of apple cider vinegar without the harsh taste. Our Apple Cider Vinegar Gummies taste like candy but work like the real thing. Vegan, gluten-free, and made with [INSERT YOUR ACTUAL INGREDIENTS]. |
| add-to-cart button | [not detected on page] | Start Your Daily Ritual |
| announcement bar | [not detected on page] | Free shipping on orders over $[YOUR THRESHOLD] | [INSERT YOUR GUARANTEE] satisfaction guarantee |
| collection page intro - Daily Wellness | [not detected on page] | Transform your daily routine with gummy supplements that actually taste amazing. Our Daily Wellness collection makes it easy to stick to healthy habits when life gets busy. |
Showing the top 6 rewrites. All 8 are in the downloaded PDF.
Content Strategy: 70/20/10 Matrix
Create content exposing synthetic vitamin absorption rates vs gummy bioavailability. Target pain points: morning fatigue, digestive issues with pills, fake energy crashes from stimulants. Use before/after energy level comparisons and 'what your doctor won't tell you about synthetic vitamins' angles.
Transform existing testimonials into video case studies. Focus on taste transformation stories (ACV gummies vs liquid ACV) and daily routine integration success. Create UGC campaigns around morning wellness routines featuring Ashwagandha Gummies and Daily Wellness Trio Bundle.
Direct-response offers for Zero Sugar Essentials Bundle targeting diabetic and keto audiences. Use scarcity around limited batch production and exclusive bundle pricing. Focus on subscription model with 'never run out of your daily wellness' positioning.
Headlines That Stop the Scroll
Copy-Paste This Email to Your Dev
Priority technical fixes needed immediately: • Remove third-party scripts: Visually.io and Albacross from theme.liquid • Add missing H1 tags to homepage hero section in sections/hero.liquid • Install JSON-LD Product schema markup in product.liquid template • Configure sticky Add to Cart button: add position: sticky to .product-form in product.css • Enable Google Pay in Shopify Payments settings • Upload minimum 6 high-res images per product (current count: 0) • Add mobile touch zoom handlers to product-media.liquid • Configure cart drawer cross-sells in cart-drawer.liquid • Set up free shipping progress bar using cart attributes API • Audit and defer non-critical JavaScript using async/defer attributes Expected completion: 48 hours. Performance target: sub-3 second load times.
Fix It. Then Prove It.
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