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LeakAudit
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CASE FILES // BY NICHE

Where Shopify stores leak revenue, by niche.

Every Shopify niche has its own conversion floor and ceiling. Pick yours; see the median, the top 20%, and the pattern of leaks unique to your category. Then audit your own store free.

Skincare

2.5%

How most skincare brands quietly leak revenue at the product page.

Median CVR No cases yet

Beauty

2.5%

The trust signals beauty stores miss — and how much it costs them.

Median CVR No cases yet

Supplements

2.2%

Why supplement landing pages convert below the niche median, and the regulatory traps that make it worse.

Median CVR No cases yet

Health & Wellness

2.2%

Where wellness brands lose customers between "interested" and "checked out".

Median CVR No cases yet

Apparel

1.5%

The fit-anxiety leak that kills apparel CVR.

Median CVR No cases yet

Streetwear

1.5%

Drop hype that doesn't convert: the streetwear store mistakes that cost you Q4.

Median CVR No cases yet

Fashion

1.5%

What the average fashion Shopify store gets wrong on mobile checkout.

Median CVR No cases yet

Jewelry

1.2%

Why jewelry stores convert at half the Shopify median, and the fix that closes the gap.

Median CVR No cases yet

Home & Furniture

1.5%

The trust + return-policy leaks that drag home & furniture CVR below median.

Median CVR No cases yet

Food & Beverage

3.0%

How DTC food brands hemorrhage revenue at the cart upsell.

Median CVR No cases yet

Pet Supplies

2.8%

The subscription mechanics most pet brands get wrong on day one.

Median CVR No cases yet

Electronics

1.8%

Spec-page mistakes that send electronics shoppers to Amazon mid-decision.

Median CVR No cases yet

Sports & Outdoors

1.8%

Why outdoor brands lose conversions on PDPs that should be winning.

Median CVR No cases yet

Fitness

1.8%

The before/after-photo policy gap that costs fitness brands credibility.

Median CVR No cases yet

Baby & Kids

2.0%

Trust signals baby brands need that no other niche does.

Median CVR No cases yet

Coffee & Tea

3.0%

Subscription, sample-pack, and refill mechanics most coffee brands skip.

Median CVR No cases yet

CBD & Cannabis

2.0%

Where compliance copy quietly tanks CBD store conversion.

Median CVR No cases yet

Art & Prints

1.4%

The framing/quality-anxiety leak unique to art and print sellers.

Median CVR No cases yet

Candles & Fragrance

2.2%

Why scent-driven brands need a different kind of trust stack to convert.

Median CVR No cases yet

Eyewear

1.8%

Virtual try-on, fit, and return-window mistakes that crush eyewear CVR.

Median CVR No cases yet