The Questions
We Get Asked Daily.

Yes. The full diagnosis is free, no credit card. You get the 8-category score, the savage commentary, your estimated monthly revenue leak, and a public results page you can share. The only paid upgrade is the optional CPR Playbook — the fix-it manual that turns the diagnosis into action.

We combine your conversion category scores with industry benchmarks for your detected vertical (ecommerce, SaaS, services, etc.), then model the gap between your current performance and the median for sites like yours. The output is an estimated dollar amount you're leaving on the table per month — not a guarantee, but a defensible floor based on real data.

$8.99 unlocks a one-time playbook for that specific roast: verbatim copy rewrites with before/after pairs, a step-by-step fix plan for each of the 8 categories, a 30-day content strategy calendar, a quick-wins checklist, and a ready-to-send dev handoff email so your developer knows exactly what to change. No subscription — pay once per audit.

If we detect Shopify, the audit swaps in 8 ecommerce-specific categories with real benchmarks: product pages, cart UX, checkout friction, trust badges, mobile commerce, Shop Pay, urgency, and post-purchase. We compare you to the 1.4% median Shopify CVR, the ~70% cart abandonment baseline, and the 18% lift Shop Pay typically delivers — so you see exactly which lever moves the most money.

Website Grader checks technical hygiene — page speed, SEO tags, mobile responsiveness, basic security. LeakAudit looks at the same site and asks a different question: why are visitors not buying? We grade copy, conversion architecture, trust signals, and first impression with vision AI, then attach a dollar figure. Grader tells you your meta description is missing. We tell you your headline is killing your sales.

$49/month gets agencies and consultants 20 fully branded white-label PDF audits. Your logo, your colors, your company name on every report. Use them as lead magnets, sales-call openers, or paid deliverables. Cancel anytime. The unit economics work out to about $2.45 per branded audit — cheaper than your coffee.

We only capture what any visitor to your public homepage sees — a screenshot and the rendered HTML. We don't touch anything behind a login, your backend, your analytics, or your database. Your roast is stored so you can revisit it from your dashboard. We don't sell data and we don't share it with third parties.