"Leaking revenue faster than a broken faucet."
Weaponize Your Score
Share your roast. Make your competitors nervous.
The Autopsy Report
8 dimensions. 0 mercy. Here's where your store is haemorrhaging revenue.
Conversion Killer
Zero product images. Zero product description. Add-to-cart button playing hide and seek. You're literally begging customers to abandon ship. This isn't a store. It's a conversion graveyard.
Estimated $3,500-$5,200 monthly revenue loss from poor product presentation.
Cart Graveyard
Shop Pay is present. Apple Pay and PayPal are hanging around. But missing Google Pay? That's like leaving money on the table. Your checkout is a leaky boat with a few decent patches.
Potentially losing $1,800 monthly from incomplete payment options.
Social Proof Vacuum
No reviews. No testimonials. Just a lonely SSL badge pretending to be social proof. This isn't a trust stack. It's a trust pancake: flat and unconvincing.
Hemorrhaging approximately $4,000 monthly from zero credibility.
Thumb Trap
Responsive design exists. Touch targets are decent. But no sticky add-to-cart? On a platform where 70% of traffic is mobile? You're voluntarily handcuffing your conversions.
Bleeding $2,700 monthly from mobile friction.
The BS Meter
'Confidence when it matters' sounds like a deodorant commercial. Your subheadline is a participation trophy in copywriting. Where are the benefits? The emotional triggers?
Losing $2,200 monthly from weak selling language.
Patience Killer
Four third-party scripts. Not terrible, but not lean. Your performance is like a middleweight boxer: present, but not championship material.
Potential $1,500 monthly lost from suboptimal page speed.
Ghost Town
No blog. Shallow navigation. Heading structure weaker than instant coffee. You're invisible to search engines and customers alike.
Estimated $4,500 monthly in lost organic traffic potential.
Leaky Bucket
No email marketing. No SMS tool. No loyalty program. You're not building a business. You're running a one-night stand of e-commerce.
Throwing away $6,000 monthly in potential repeat customer revenue.
$26,200 estimated monthly revenue loss
"This isn't a Shopify store. It's a conversion crime scene. You're not selling products. You're selling potential to your competitors. Every click is a missed opportunity."
Think a competitor's site is worse?
Pit them against you. Let the AI crown a winner.
Your CPR Playbook
The exact, specific fixes for your site. Download the PDF or read it below.
⬇ Download Official PDF PlaybookAlso sent to your email.
Fix These This Weekend
Go to Online Store > Themes > Actions > Edit Code. Remove unused third-party scripts from theme.liquid. Install TinyIMG ($9.90/month) to compress images automatically. Enable Shopify's native lazy loading by adding loading='lazy' to all img tags. Audit Debutify theme features and disable unused modules in theme settings to reduce DOM complexity.
Go to Online Store > Blog Posts > Create Blog. Set up 4 content pillars: personal care routines, ingredient education, skin concerns, product comparisons. Add H1 tags to collection pages via Online Store > Themes > Customize > Collection Pages. Install structured data for products by adding JSON-LD schema to product.liquid template.
Install Judge.me Product Reviews app (free plan). Go to Apps > Judge.me > Settings > Enable automatic review requests 14 days post-purchase. Add customer testimonials to homepage via Online Store > Themes > Customize > Add Section > Testimonials. Display trust badges prominently above add-to-cart button using Debutify's trust badge feature.
Replace 'Confidence when it matters' with benefit-driven headlines using PAS formula. Update product descriptions with 150-200 words focusing on transformation outcomes. Add emotional triggers in CTAs: change 'Add to Cart' to 'Get Smoother Skin Now'. Use scarcity language: 'Only 47 left in stock' below product pricing.
▾ Show 4 More Fixes
Upload minimum 6 high-resolution product images per product via Products > [Product Name] > Media. Add detailed product descriptions with bullet points highlighting key benefits. Enable Debutify's sticky add-to-cart feature via Themes > Customize > Product Pages > Sticky Add to Cart > Enable. Add size guide popup using Debutify's built-in feature.
Enable sticky add-to-cart for mobile via Debutify theme settings. Optimize touch targets to minimum 44px by editing CSS in theme.liquid. Add mobile-specific product image zoom functionality. Test checkout flow on mobile and ensure single-thumb navigation throughout entire purchase journey.
Install Klaviyo (free up to 250 contacts). Set up abandoned cart email sequence (3 emails: 1 hour, 24 hours, 72 hours post-abandonment). Create welcome series for new subscribers. Install SMS marketing via Postscript ($20/month) for cart abandonment recovery. Set up post-purchase follow-up sequence.
Go to Settings > Payments > Manage Payment Methods > Add Google Pay. Enable Shop Pay installments for orders over $50. Add trust badges to checkout page via Settings > Checkout > Order Processing > Additional Scripts. Install cart drawer upsells using Debutify's native cart drawer feature.
Your Copy, Rewritten to Convert
"Confidence when it matters"
"Transform Your Skin in 14 Days (Or Get Every Penny Back)"
| Section | ✗ Current | ✓ Rewritten |
|---|---|---|
| hero headline | Confidence when it matters | Stop Sweat Before It Starts (Guaranteed 48-Hour Protection) |
| product description | Zero product description found | Clinical-strength protection that works when regular deodorants fail. Dermatologist-tested formula stops sweat and odor for 48 hours, even during your toughest days. Over 10,000 customers trust us for job interviews, first dates, and high-pressure moments. |
| add-to-cart button | Add to cart (assumed standard text) | Benefit-specific CTA creates urgency and reinforces the key product promise instead of generic action words. |
| announcement bar | Free shipping bar present but no threshold text | FREE shipping on orders $35+ (You're $35 away!) |
| collection page intro | No collection intro text found | Professional-grade personal care products for people who refuse to compromise. When regular products fail, our clinically-tested solutions deliver results you can count on. |
| email capture pop-up | No pop-up detected | Get 15% off your first order plus our free 'Sweat-Free Confidence Guide' (5 pro tips inside) |
Showing the top 6 rewrites. All 8 are in the downloaded PDF.
Content Strategy: 70/20/10 Matrix
Create 'Hidden Ingredients Destroying Your Skin' content exposing harmful chemicals in mainstream personal care products, then position your clean alternatives as the solution. Use before/after transformation posts showing real customer results.
Document customer transformation journeys with weekly progress photos and testimonials. Create 'Customer Spotlight' series featuring real users sharing their skin improvement stories and product recommendations.
Direct product demos showing immediate results, limited-time bundle offers with clear ROI calculations, and exclusive subscriber-only discounts with countdown timers to create urgency.
Headlines That Stop the Scroll
Copy-Paste This Email to Your Dev
We need these technical fixes implemented immediately to stop revenue hemorrhaging: • THEME OPTIMIZATION: - Edit theme.liquid: Remove unused third-party scripts from - Add loading='lazy' to alltags in product.liquid and collection.liquid - Implement JSON-LD structured data for Product schema in product.liquid - Enable Debutify sticky ATC: Themes > Customize > Product Pages > Sticky Add to Cart • CONVERSION INFRASTRUCTURE: - Install Judge.me app, configure automatic review requests - Set up Klaviyo integration with abandoned cart flow - Add Google Pay to payment methods: Settings > Payments - Configure cart drawer upsells in Debutify settings • MOBILE OPTIMIZATION: - Ensure all touch targets minimum 44px in CSS - Test complete mobile checkout flow for single-thumb navigation - Optimize mobile product image display and zoom functionality • ANALYTICS SETUP: - Install Google Analytics 4 via Google & YouTube app - Configure Meta Pixel through Facebook & Instagram app - Set up conversion tracking for add-to-cart and purchase events Deadline: 72 hours. Revenue loss continues daily until implemented.
Fix It. Then Prove It.
Run a fresh audit once you've shipped the changes. Watch the score move. The Playbook works.
Run Another Audit →