"Gummies with potential, drowning in missed conversion opportunities."
Weaponize Your Score
Share your roast. Make your competitors nervous.
The Autopsy Report
8 dimensions. 0 mercy. Here's where your store is haemorrhaging revenue.
Conversion Killer
Zero product images visible. Add-to-cart button is basically playing hide and seek. Your product page looks like it was designed by a caffeinated squirrel with zero conversion instincts.
Estimated $3,500-$5,200 monthly revenue lost from poor product visibility.
Cart Graveyard
At least you have Shop Pay and Apple Pay. But missing Google Pay? It's 2023. Every payment option counts. Your checkout is like a bouncer who only lets SOME cool kids into the club.
Potentially losing $800-$1,500 monthly from incomplete payment options.
Social Proof Vacuum
Six killer testimonials exist, but NO review app? You're leaving social proof money on the table. These testimonials are gold, and you're treating them like loose change.
Missing review management could cost $2,000-$3,000 monthly in unconverted customers.
Thumb Trap
No sticky add-to-cart on mobile? 70% of your traffic is mobile, and you're making them scroll like archaeological researchers. Brutal.
Potentially hemorrhaging $4,500-$6,000 monthly from mobile friction.
The BS Meter
Your headline 'Renew NAD+ (NR) is here' sounds like a science textbook, not a sales pitch. Where's the human connection? These are gummies, not a doctoral thesis.
Weak copy could be costing $2,200-$3,800 monthly in lost conversions.
Patience Killer
Seven third-party scripts? You're running a digital obstacle course. Each script is like adding another speed bump to your customers' buying journey.
Speed issues could be losing $3,000-$4,500 monthly from abandoned sessions.
Ghost Town
Missing H1, shallow navigation, no blog. You're basically invisible to search engines. Google is going to ghost you harder than a bad Tinder date.
Potentially losing $5,000-$7,500 monthly in organic traffic.
Leaky Bucket
Klaviyo email tool: check. SMS marketing: nope. Loyalty program: non-existent. Subscription option: crickets. You're letting customers walk away like it's no big deal.
Missing retention could cost $4,000-$6,000 monthly in repeat purchases.
$25,000-$35,000 monthly
"Your Shopify store is a diamond in the rough, emphasis on ROUGH. You have amazing products and testimonials, but your conversion architecture is more broken than a New Year's resolution by January 15th."
Think a competitor's site is worse?
Pit them against you. Let the AI crown a winner.
Your CPR Playbook
The exact, specific fixes for your site. Download the PDF or read it below.
⬇ Download Official PDF PlaybookAlso sent to your email.
As a health supplement brand, you must ensure all health claims are scientifically substantiated and comply with FDA regulations. Avoid making specific health benefit claims without proper clinical evidence. Focus marketing on taste, convenience, and ingredient transparency rather than therapeutic outcomes. Consult with regulatory counsel before publishing any content that suggests medical benefits or treatment capabilities.
Fix These This Weekend
Go to Online Store > Themes > Actions > Edit Code. Remove unused third-party scripts from theme.liquid header. Disable Recharge app if not using subscriptions. Install TinyIMG app ($19/month) to compress all product images. Enable Shopify's native lazy loading by adding loading='lazy' to all img tags.
Go to Online Store > Blog Posts > Create Blog. Add H1 tag to index.liquid template: <h1>{{ page.title | default: shop.name }}</h1>. Install SEO Manager app ($20/month). Create collection descriptions for Apple Cider Vinegar Gummies and Ashwagandha Gummies with target keywords. Add JSON-LD structured data for Product schema in product.liquid template.
Install Judge.me Reviews app (free up to 200 reviews/month). Import your existing testimonials as seed reviews. Go to Judge.me dashboard > Widget Settings > Enable product page reviews widget. Add trust badges section to product.liquid template using Shopify's free trust badge generator in Settings > Brand > Upload security badges.
Replace 'Renew NAD+ (NR) is here' with benefit-driven headlines in sections/hero.liquid. Use PAS formula: Problem (tired mornings), Agitation (caffeine crashes), Solution (sustained energy from [SPECIFIC GUMMY PRODUCT]). Update product descriptions to focus on taste and convenience, not technical ingredients. Add social proof callouts above fold.
▾ Show 4 More Fixes
Go to Products > [Product Name] > Media > Upload high-quality lifestyle images showing gummies being consumed. Enable variant images in product.liquid template. Install Sticky Add to Cart app ($4.99/month). Add quantity selector and variant picker above the fold. Create urgency with inventory counters using Bold Quantity Breaks app.
Install Booster app ($9.99/month) for sticky add-to-cart on mobile. Go to Online Store > Themes > Customize > Mobile Settings > Enable one-click checkout buttons. Optimize product images for mobile viewport in assets/theme.css.liquid. Add swipe gestures for product image gallery using Shopify's native slideshow component.
Install SMSBump app ($19/month minimum) for SMS marketing. Set up Klaviyo flows: welcome series, browse abandonment, post-purchase upsells for Daily Wellness Trio Bundle. Install Smile.io loyalty app ($49/month). Create subscription options using Recharge app ($99/month) for repeat gummy purchases with 15% discount.
Go to Settings > Payments > Manage Payment Methods > Add Google Pay. Enable Shop Pay installments in payment settings. Install CartHook app ($99/month) for one-click post-purchase upsells. Add cart abandonment recovery emails in Klaviyo targeting users who added Apple Cider Vinegar Gummies or Ashwagandha Gummies but didn't complete purchase.
Your Copy, Rewritten to Convert
"[headline not detected on page]"
"Finally, Nutritional Supplements That Actually Taste Like Candy (But Work Like Medicine)"
| Section | ✗ Current | ✓ Rewritten |
|---|---|---|
| hero headline | [headline not detected on page] | Finally, Nutritional Supplements That Actually Taste Like Candy |
| hero subheadline | Formulated with Nicotinamide Riboside to support cellular energy production. | Get your daily vitamins without the vitamin taste. [INSERT YOUR SPECIFIC BENEFITS HERE] in delicious gummy form that you'll actually look forward to taking. |
| section heading | Renew NAD+ (NR) is here. | The Gummy That Changed Everything |
| product description for Apple Cider Vinegar Gummies | [not detected on page] | Skip the harsh liquid. Get [INSERT YOUR SPECIFIC ACV BENEFITS HERE] in a gummy that tastes like green apple candy. Vegan, gluten-free, and actually enjoyable to take daily. |
| add-to-cart button | [not detected on page] | Start My Daily Gummy Routine |
| announcement bar | [not detected on page] | Join [INSERT YOUR CUSTOMER COUNT] people who switched from pills to gummies. Free shipping on orders $[INSERT YOUR THRESHOLD]+ |
Showing the top 6 rewrites. All 8 are in the downloaded PDF.
Content Strategy: 70/20/10 Matrix
Create content exposing the truth about synthetic vitamins vs. whole-food gummies. Hook: 'Why 90% of vitamin supplements are basically expensive urine.' Focus on bioavailability, absorption rates, and why gummy format delivers better results than traditional pills for nutritional supplements.
Transform existing testimonials into visual case studies. Create before/after content showing daily routines with Apple Cider Vinegar Gummies and Ashwagandha Gummies. Feature real customer transformation stories focusing on taste preference and consistency improvements, not health outcomes.
Direct-response offers for Daily Wellness Trio Bundle with limited-time pricing. Use scarcity messaging around seasonal ingredients and batch production limits. Focus on convenience and taste superiority over traditional supplement formats.
Headlines That Stop the Scroll
Copy-Paste This Email to Your Dev
Critical revenue-impacting issues requiring immediate remediation: • MISSING H1 TAG: Add{{ page.title | default: shop.name }}
to sections/header.liquid line 15 • PRODUCT IMAGES: Zero product images detected. Upload minimum 5 lifestyle images per product showing consumption moments • MOBILE STICKY ATC: Install and configure sticky add-to-cart for mobile viewport using position:fixed CSS • SPEED OPTIMIZATION: Remove unused scripts from theme.liquid header, specifically rechargecdn.com if subscriptions aren't active • REVIEW SCHEMA: Implement JSON-LD Product schema with aggregateRating in product.liquid template • VARIANT IMAGES: Enable product variant image switching in assets/theme.js.liquid • TRUST BADGES: Add security badge section to product-form.liquid below price • CART DRAWER: Optimize cart-drawer.liquid for mobile thumb-friendly interactions Estimated impact: $25,000-$35,000 monthly revenue recovery Deadline: 72 hours Priority: Revenue-critical
Fix It. Then Prove It.
Run a fresh audit once you've shipped the changes. Watch the score move. The Playbook works.
Run Another Audit →